Digital Content Distribution
The more great content you create and curate the more important it becomes to properly distribute it. So often we come up with a wonderful blog post and put it right out there for everyone to see. The challenge is not everyone is coming to read our blog. Amazing, isn’t it??
This is where content distribution becomes so important. We need to take the content to the people instead of expecting the people to come to the content.
It is expected that Facebook will eclipse 1 Billion users by Summer or 2012. That’s a lot of people. Are you posting your content there? Do you have a fan page? Are your employees using this site for personal enjoyment with no idea how their presence can help you conduct more business? There are over a dozen ways that Facebook can improve your business IF you understand how.
Your pals at Twitter have anywhere from 140M (that’s the number of ACTIVE users) to almost 500M (the number they say will have signed on to the site overall) people tweeting their little brains out. Twitter is the FASTEST way to get your information out to scads of people. The core of that community is information junkies who like to post and share information that is relevant. It’s easy to find and connect (follow) with like-minded folks who are willing to amplify your message.
LinkedIn- Their 150M+ members are finding more and more benefit from this service as time goes on. What started out as (and is still misused as) a site that was a cross between your resume and your rolodex is now offering a ton more value. Groups are a great place to connect with like-minded folks. LinkedIn today is a great newsreader that can be personalized. The event calendar, jobs tool and answers all offer their own unique benefits as well.
Google+ burst on the scene in summer of 2011 and it was the hottest invite since Google Wave (RIP). The network grew quickly, (of course it did, it’s Google for crying out loud) and boasts upwards of 170M users (note they don’t use the word “Active”). While the G+ (that’s what the cool kids call it) community is primarily made up of top shelf social folks, it’s the power of Google that should compel you to play here. Let’s face it, content gets indexed faster here and having your content indexed is what allows others to find you when they are “searching”.
Photo sharing sites like Pinterest and Flickr are cool because they allow for that visual element. If you’re selling a tangible product that people will find aesthetically pleasing, these sites are for you. People love pictures and “Pinning” (the way you “reshare” photos on Pinterest). If you haven’t already…try selling babies. People REALLY LOVE pinning babies ;-)
Social bookmarking sites like Digg, Delicious, and StumbleUpon are great places for your content to end up for others perusal. People go to these sites for the purpose of bookmarking (setting a reminder for themselves or others to review content). While these sites play an important role in the business of social, they are frequented mainly by folks who are extra curious with a little too much time on their hands and bots. Bots are “programs” that Google and other search engines use to index the information on the web. Bots will not buy your stuff but they can increase the likelihood that your ideal audience finds it.
We didn’t even address “Private Social Networks” like those found on Ning, Groupsite and more because we didn’t expect anyone to read this far down. But if you did, you’re probably getting a little woozy wondering how you and your limited team are going to manage all of this. Unetworked can help. Whether it’s setting up a social media strategy, policy or handling the execution, we are here for you!