Although the obvious starting point for Localization is the idea of locale, it’s important that our clients realize the value of locating their ideal clients, vendors and business partners. We know that the right relationships in these areas will lower operating costs and increase profitability.

Our good friend Bob Burg said it best when he said “All things being equal, people do business with people they know, like and trust”. Truer words have never been uttered. What we know for a fact is that common ground plays a HUGE role in being known, liked and trusted faster. Proximity is certainly a big factor of common ground. It’s no wonder “Buy local campaigns” (we fully support the Buy Michigan Now website and festival) are one of the biggest movements we have in Michigan and we are certain it will hit a community near you if it hasn’t already.

The nice thing about local marketing is you have many different ways to reach people that they can relate to. It’s important to have your site “Mobilized” so your audience can more easily reach you. It’s also great to geo-target your audience based on who they are and where they are. Text Marketing is a great way to talk about your happy hour special that can fill up the corner bar at 4:30 just like it’s a great way to get more people to get their oil changed right now.

Location marketing can help you find some unique AND effective business partnerships. Think about how frequently people buy a new car within six months of buying a new home (estimates say it’s almost 50% of the time). Maybe your dealership should be partnered with some of the local realtors. We all know that both of these purchases need to be insured. And who wouldn’t want to celebrate these “big buys” with beer and pizza (or wine and caviar depending on the price tag). Local marketing is a great way to get your name out there in the community.

People really like to do business with folks who are ardent supporters in their community. Unetworked has created strategies to help our clients go from “kinda known in” to absolute pillars in the communities they serve. This sort of positioning will help your business now and in the future.